So why does building a practice feel so complicated?

Maybe you’ve felt it too:

Maybe you’re just beginning, and even after the trainings you still feel unsure where to start.

Maybe you’ve already supported clients, but your business feels scattered and you’re tired of trying to piece it all together alone.

Or maybe you’ve spent years in related fields — nursing, chaplaincy, caregiving, counseling — and stepping into this next chapter feels vulnerable, like you’re new again.

Wherever you’re coming from, you’re not stuck because you’re unprepared.

You’re stuck because no one ever taught you how to build this kind of work in a way that feels ethical, grounded, and true to who you are.

That’s what Vision to Venture helps you do.

You're ready for this work!

1. Independent Path

A steady, private, self-paced experience.

You receive everything in the Guided Cohort, plus:

• Six private 45-minute coaching sessions

• Personalised feedback on your niche, offerings, and message

• Support around visibility, money stories, and identity shifts

• Gentle accountability to help you stay connected to your momentum

This path is a good fit if you want someone in your corner, especially as you navigate the deeper emotional and practical layers of building this work into your life.

2. Guided Cohort

A supportive, community-based learning experience

You receive:

• The complete Vision to Venture curriculum

• Ten recorded modules

• Workbooks, templates, and guides

• AI tools to help you write, name, and refine your work

• Lifetime access to all materials

This path is a good fit if you prefer to move quietly, follow your own rhythm, and return to the lessons as many times as you need.

You receive everything in the Independent Path, plus:

• Ten live teaching sessions over twelve weeks

• Recordings of every call

• Six months inside The Grove, Willow’s private community

• Two group coaching sessions each month

• Free access to Willow Workshops during your time in The Grove

This path is a good fit if you want connection, live support, and a place to ground your ideas as they take shape.

3. Mentorship Path

A more intimate and personalised journey.

Fees

Choose a pathway that suits your needs and budget.

• All fees are in AUD

• Payment options - can be paid in full or as instalments.

• If you decide the course is not for you (within 14 days) we will reimburse in full, no questions asked.

Bonus offer

All Vision to Venture participants will receive access to the full suite of Willow EOL training sessions.

Three Options for your Vision to Venture journey

The program is for you and about you. The content is comprehensive and you will be part of a supportive community of heart-centred practioners.

• Each path offers the full curriculum.

• What changes is the level of support you want beside you as you build your practice.

• There is no “better” or “right” choice.
  Only the path that matches your energy, capacity, and season of life.

AUD $

AUD $

You’re not alone in any of this.

Turning your calling into a clear, grounded practice can stir up layers most business programs never talk about. We understand the barriers and challenges faced by our Positive Death Practitioners, EOL doulas, celebrants and all others whose practice dealing connected to End of Life support and education.

Does this feel familiar?

Woven throughout all of this are the myths you’ve absorbed from the world

• “This should be volunteer work.”

• “No one pays for end-of-life support.”

• “You’re taking advantage of people who are grieving.”

• “People don’t need this until it’s too late.”

None of these stories means you’re doing it wrong.
They mean you’re building something sacred in a field most people don’t understand —
while navigating the inner work that comes with saying yes to your calling.

You’re not behind.
You’re not doing it wrong.
You’re simply carrying work that asks a lot of your heart..

LET'S CELEBRATE, our work is important, it has value.

Join us on the Vision to Venture journey, with people who understand your challenges and want to see you build a positive and sustainable End-of-Life Practice.

No matter which level of support you choose, you receive the full Vision to Venture curriculum — created to help you move from uncertainty to clarity, one grounded step at a time.

🌿 The Complete Curriculum

• Ten thoughtful modules that build on each other

• Video, audio, and transcript options for every lesson

• Downloadable slide decks you can move through at your own pace

🌿 Workbooks, Templates & Tools

• A comprehensive workbook with guided reflections

• Templates for services, offerings, pricing, and your client journey

• Checklists and gentle frameworks that help you make decisions without overwhelm

🌿 AI Tools & Support Scripts

• Prompts to help you write your About page, website copy, and social posts

• Tools to brainstorm offerings and refine your language

• Scripts that help you speak about your work when the words feel out of reach

🌿 Foundational Frameworks

• Soul Client Mapping

• Client Journey Design

• Service Ecosystem Builder

• Aligned Pricing Tools

• Identity & Visibility Checkpoints

These become the steady backbone of your practice — something you can return to again and again as your work grows and evolves.

🌿 Real Practitioner Examples

• Sample offerings

• Real pricing structures

• Messaging that resonates in this field

Seeing how others have woven their experience into a clear practice creates space to imagine what’s possible for your own.

🌿 Lifetime Access

You keep everything — including future updates — so you can return to the material whenever you need direction, grounding, or a fresh perspective.

For some, it feels like:

• “I’ve taken the trainings… why can’t I start?”

You’ve studied, practiced with friends or family, felt the pull — but when it comes time to choose a direction, you freeze.

• “My business exists… but it feels scattered.”

You’ve supported clients, run workshops, built a website — but your offerings don’t feel cohesive.

• “I’ve spent years in service… so why does this new chapter feel so overwhelming?”

You carry deep life experience, but stepping into entrepreneurship — or naming yourself in a new way — feels vulnerable.

The stories that quietly run underneath everything:

• Money tension

"I'm not in this for the money." "A 'good' death should be accessible to everyone, even if it means I don't charge for my service." "What will people think about my pricing?" "This work is sacred; charging money for my services feels like it dishonors that."

• Visibility worries

“I don’t want to be seen as 'selling' something" “I’m not a social media person.”

• Imposter syndrome

“Do I have the 'right' skill set for this work?” “What if I don't have enough... [fill in the blank] (ie training/ experience/ knowledge/ certifications...).” “I should offer the same services and pricing as all of the other practitioners do.”

• Overwhelm and pressure

Too many ideas. Too many directions. Too much emotional labor to do it alone.

AUD $